Project Overview
It is a collaborations between brands and influencers, streamlining campaign creation, communication, payments, and performance tracking. Brands find suitable influencers based on their profiles, while influencers showcase their reach and content expertise. The platform simplifies the influencer marketing process, enabling effective and authentic promotional campaigns.
Problem Statement
In the online world, brands struggle to find influencers, and influencers have trouble finding collaborations. An influencer platform is needed to connect them, make fair payments, and improve campaign efficiency.
Target Audience
- Brands and Businesses
- Influencers and Content Creators
- Digital Marketing Agencies
- Startups and Small Businesses
- E-commerce Platforms
Challenges
Some of the challenges were:
1. Accurate alignment of influencers with brands
2. Effective collaboration between brands and influencers.
3. Ensuring influencers fulfill commitments.
3. Fair payment based on impact and navigating a saturated market.
Design Process
Used the Design Thinking approach for solving this problem. To practice design thinking we followed the below process.
Discover Phase
Used the Design Thinking approach for solving this problem. To practice design thinking we followed the below process.
1. Competitive Analysis
Strengths : Offers a full set of tools for finding and working with influencers, with AI-powered features. It is known for detailed analytics and custom dashboards.
Weaknesses : Pricing might be higher. Some find the platform a bit complex.
Differentiation : Stands out for AI-driven influencer discovery and thorough performance tracking.
Positioning : Targets brands looking for data-driven insights and a wide influencer network, with a focus on analytics and end-to-end solutions.
Define
- Conducted usability testing with real users (from the target audience) to assess the ease of use and intuitiveness of the design.
Ideation Phase
Created ecosystem to learn more about the domain, task flows to align design decisions with user's behavior, and information architecture to understand the domain and IA which forms the basis for the website.
Design Phase
- Paper Sketches
- Low-fidelity wireframes with variations
- styleguide and Design system creation
- Mid-fidelity wireframes
- Final Design
Low-fidelity wireframes with variations
